As appeared in QUEST Community eNewspaper online
Author shares digital secrets
MEDIA CAREER PROVIDES BOOK’S EXPERTISE
AFTER a 20-year career in traditional media. Hamilton’s Philippa Spork decided it was little to step out of her comfort zone.
Working as a marketing consultant since 2012, the mother-of-three acted on the advise of her business coach and wrote her first book. Rules of Social Engagement, as a way of sharing her knowledge and experience with the wider community.
Mrs Spork said the book was designed to give small-to-medium business the tools, knowledge and confidence to create their own digital content.
“I’d worked across so many areas of marketing execution that I didn’t really realise how valuable the information I’d accumulated was,” she said.
“When I started my own business I realised … just how much a small business doesn’t know (about digital content marketing).”
She said the program outlined in her book consisted of two phases, F.A.M.E.D. and S.T.A.R.
“Each letter is a step and each step has an editable template to populate for their businesses.”
Along with the book, Mrs Spork has created an accompanying e-learning program.
She has also been named as a finalist in B&T magazine’s National Women in Media Digital Category.
Rules of Social Engagement will launch on Wednesday at a breakfast session at Moda Portside from 7:30-9:30am. To buy tickets visit ticketebo.com/philippaspork/rules-of-social-engagement-book-launch