Google “Social Marketers are Idiots”….and this comes up

Google “Social Marketers are Idiots”….and this comes up

Ok, so I read an article the other day that caught my attention and then got my heart rate up….it was titled ‘Marketers who rely on social media are poorly trained idiots’. Great title B&T by the way, because it was just soooo clickable! Given that I make a living out of working with businesses around the country to navigate their social currency, AND the fact I will always love traditional media, having spent 22 years working in it (and still working in it), I decided it was worth a read. It linked me to an original article that appeared in the Fin Review – gee it must be serious I thought! But as I kept reading, I couldn’t help wishing I could have some time in a room for a bit of professional banter with the article expert; Professor Ritson, a highly credentialed professor (with some highly impressive authority photos). Ok, so in the AFR article…. drumroll….he says this: “If any marketer comes to me with a social media marketing budget I know they are an idiot, and poorly trained,” A bit harsh, i think, but on I read. So, first of all let me tell you that Ritson has a very impressive academic and...
Apple or the FBI? I think I’ll just be good…..

Apple or the FBI? I think I’ll just be good…..

Ok, so there’s been a lot of hoopla over the last few days about whether or not Apple should create a piece of software that overrides its own security encryptions and allow the FBI to unlock the phone of the Terrorist who killed 14 people and injured 24 in San Bernadino, California in December 2015. Earlier in the week, Apple was directed by Court Order to assist the FBI in their investigations into Terrorist Syed Rizwan Farook’s iPhone by enabling them to unlock his pin code in order to access his private iPhone data. This requires building what Apple refers to as a ‘back door’ to their own security software. At the outset, you’d think ‘sure, of course we should give the FBI what they want, in order to put Farook and his accomplices away for the rest of their lives’. But if only it were that simple…..Apple CEO Tim Cook certainly does not agree, as you can see in the letter he wrote to the public on Tuesday which you can READ HERE if you haven’t already. In short it explains that Apple very much hates and does not condone Terrorism, but it cannot in good conscience create code that could compromise the very...
Has Technology Made Waiting Obsolete?

Has Technology Made Waiting Obsolete?

Has technology made waiting obsolete and what does this mean for our next generation of adults? There’s no more waiting in a checkout line, thanks to self-checkout. No more waiting for a tape to rewind like in the old days, or driving to the shops to buy a CD – just Shazam it and buy it on iTunes. You don’t have to wait to watch your favourite show on TV – just live stream it. Hell, you don’t even have to wait for a coffee because now you can text ahead for it. I did try to think of something we still have to wait for – we still have to wait at the doctor’s office to see the doctor! No, wait a minute, now we can just get a Skype diagnosis for a doctors note by going to www.drsicknote.com.au. We have to wait in traffic, yes, but not really, because satellite technology now warns us where the back-ups are, and diverts us accordingly. So just last week, the annual CES conference took place in Las Vegas, US – it’s where all of the tech gurus from around the world present their innovations for the year. The theme of the minute is VR – virtual reality. And the most...
New Year New Social You – 5 Must-Do’s

New Year New Social You – 5 Must-Do’s

Happy New Year!! I don’t know about you, but it’s been a slower start to my week than usual; I’ve been dusting the sand off my feet, and trying wean myself off my afternoon nap (albeit reluctantly). I am cranking my brain back into action, and as I make the shift from holiday indulgences back into real life; I’ve never been more excited about the year ahead! What does 2016 have in store for me? What opportunities are going to come my way and what challenges will that bring? Well, of course, that will be up to me! It’s never been more important to review my social currency and make sure I’m ready to face the world! Here are my top 5 New Year New Social You must-do’s: GOOGLE CHECK– Google yourself to make sure there is nothing on social media from those long boozy Christmas lunches or New Years celebrations that doesn’t reflect the way you want to be perceived. If there is, you can UNTAG yourself, and also turn on Facebook Timeline review; which allows you to approve anything that goes on your timeline before it appears. Here is a LINK to Facebook’s instructions. Of course posts are still out there on the person’s timeline who posted it; so...
There is an Influencer in Everyone

There is an Influencer in Everyone

The continuous rise of the influencer is my new favourite trend from 2015. While I was preparing my most recent keynote speakers’ series I was researching trends in Influencer Marketing, and I realised how far we had come. Before the internet, our influencers were our news readers, politicians and celebrities; and they could influence buyer behaviour whether they were an expert in the product or service being promoted or not.

Get Excited About Change – A Checklist for Coping

Get Excited About Change – A Checklist for Coping

Yesterday I sat in a really interesting presentation; you know where you find yourself leaning forward and sitting on the front of your seat? Well, this was one of those. I was watching one of Australia’s leading agents of change in Real Estate address a team of property agents about the inevitable change facing their industry.

For me, it was a powerful glimpse into an industry I know well, both as a consultant and as a client. Everything Mark McLeod said to his audience resonated with me, because I’d heard a similar diatribe many times before in the boardrooms of the traditional media organisations I had worked with over the last 25 years. It was that familiar and awakening warning

The Power of Positivity in Social Media

The Power of Positivity in Social Media

We all know that social media has all of this power and influence. I mean, social media IS THE Conversation Currency of today. Just ask your teenager, but if you don’t believe them listen to this: There are 1 Billion people on social media There are 5 Billion Likes a Day 500 Million Tweets are tweeted a day We all know about social media’s negative sides; like how our children have lost the art of communication, how cyber bullies now have a place to thrive, and how we all have so-called friends that aren’t really our friends at all. A 2013 study carried out by Michigan university even said Facebook could actually be making us miserable. It’s not to say that I don’t agree with those implications in at least some ways, but the point for me is that we can’t forget about the good it has done. Surely something as ‘powerful’ and ‘influential’ as social media can be channeled to affect positive change.  Just last week for Mental Health Awareness Week we saw cyberspace buzzing with positive affirmations around the globe. World Mental Health Australia created an initiative on their www.1010.org.au website where users could make a mental health promise for themselves...
Unfriend? Ad Block? Dislike? It’s a thing!

Unfriend? Ad Block? Dislike? It’s a thing!

Over the last few weeks we’ve seen substantial chatter about how to digitally UN-engage in 2015. iOS9 now lets you block ADS on your phone, Facebook is testing a NOT LIKING something button (which by the way is NOT going to be Dislike!) and this week Fair Work Australia found someone guilty of bullying because they UNFRIENDED a colleague on Facebook. Why the sudden need to be able to cyber-vote with one click? Are we now so used to getting what we want online that we can no longer tolerate what is not absolutely meeting our every need? The jury is out.   I have written recently about iOS9 and ad blocking, and how it presents an interesting conundrum for users; namely if we block ads, it makes our viewing experience more streamlined, but by choosing to block ads, we are also blocking the revenue stream the content providers survive by. The good news? No ads. The bad news? The possibility of no content in the long run.   So let’s have a look at what happens if only the strongest (who can sustain life without advertising revenue) survive. Content providers will have to make money through other streams...
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