The continuous rise of the influencer is my new favourite trend from 2015. While I was preparing my most recent keynote speakers’ series I was researching trends in Influencer Marketing, and I realised how far we had come. Before the internet, our influencers were our news readers, politicians and celebrities; and they could influence buyer behaviour whether they were an expert in the product or service being promoted or not.
Ok, so I’ve been a little quiet on the blog front – I’ve been head-down working on the launch of our new business; Mediary which is happening tomorrow! So, stay tuned for more on that! But this morning I was hit by a compelling urge to write a blog after reading today’s update from The Content Marketing Institute featuring a blog about Generation C – the YouTube generation. Now first of all, I have to apologise to my 14 year-old daughter who I have hung out to dry as the Featured Image for this post; but I don’t think she would disagree that she is the perfect poster child for this generation.
Think with Google labels this generation as “people who care deeply about creation, curation, connection, and community.