Yesterday I sat in a really interesting presentation; you know where you find yourself leaning forward and sitting on the front of your seat? Well, this was one of those. I was watching one of Australia’s leading agents of change in Real Estate address a team of property agents about the inevitable change facing their industry.
For me, it was a powerful glimpse into an industry I know well, both as a consultant and as a client. Everything Mark McLeod said to his audience resonated with me, because I’d heard a similar diatribe many times before in the boardrooms of the traditional media organisations I had worked with over the last 25 years. It was that familiar and awakening warning