Google “Social Marketers are Idiots”….and this comes up

Google “Social Marketers are Idiots”….and this comes up

Ok, so I read an article the other day that caught my attention and then got my heart rate up….it was titled ‘Marketers who rely on social media are poorly trained idiots’. Great title B&T by the way, because it was just soooo clickable! Given that I make a living out of working with businesses around the country to navigate their social currency, AND the fact I will always love traditional media, having spent 22 years working in it (and still working in it), I decided it was worth a read. It linked me to an original article that appeared in the Fin Review – gee it must be serious I thought! But as I kept reading, I couldn’t help wishing I could have some time in a room for a bit of professional banter with the article expert; Professor Ritson, a highly credentialed professor (with some highly impressive authority photos). Ok, so in the AFR article…. drumroll….he says this: “If any marketer comes to me with a social media marketing budget I know they are an idiot, and poorly trained,” A bit harsh, i think, but on I read. So, first of all let me tell you that Ritson has a very impressive academic and...
New Year New Social You – 5 Must-Do’s

New Year New Social You – 5 Must-Do’s

Happy New Year!! I don’t know about you, but it’s been a slower start to my week than usual; I’ve been dusting the sand off my feet, and trying wean myself off my afternoon nap (albeit reluctantly). I am cranking my brain back into action, and as I make the shift from holiday indulgences back into real life; I’ve never been more excited about the year ahead! What does 2016 have in store for me? What opportunities are going to come my way and what challenges will that bring? Well, of course, that will be up to me! It’s never been more important to review my social currency and make sure I’m ready to face the world! Here are my top 5 New Year New Social You must-do’s: GOOGLE CHECK– Google yourself to make sure there is nothing on social media from those long boozy Christmas lunches or New Years celebrations that doesn’t reflect the way you want to be perceived. If there is, you can UNTAG yourself, and also turn on Facebook Timeline review; which allows you to approve anything that goes on your timeline before it appears. Here is a LINK to Facebook’s instructions. Of course posts are still out there on the person’s timeline who posted it; so...
The Power of Positivity in Social Media

The Power of Positivity in Social Media

We all know that social media has all of this power and influence. I mean, social media IS THE Conversation Currency of today. Just ask your teenager, but if you don’t believe them listen to this: There are 1 Billion people on social media There are 5 Billion Likes a Day 500 Million Tweets are tweeted a day We all know about social media’s negative sides; like how our children have lost the art of communication, how cyber bullies now have a place to thrive, and how we all have so-called friends that aren’t really our friends at all. A 2013 study carried out by Michigan university even said Facebook could actually be making us miserable. It’s not to say that I don’t agree with those implications in at least some ways, but the point for me is that we can’t forget about the good it has done. Surely something as ‘powerful’ and ‘influential’ as social media can be channeled to affect positive change.  Just last week for Mental Health Awareness Week we saw cyberspace buzzing with positive affirmations around the globe. World Mental Health Australia created an initiative on their www.1010.org.au website where users could make a mental health promise for themselves...
Who is Wearing the Content Crown Now?

Who is Wearing the Content Crown Now?

On September 16th, iOS9 will be released to the world – enabling apple users to download extensions to block ads on their mobiles. What this means for digital publishers relying on advertising revenue, remains to be seen. But initial reports from the industry aren’t looking great. Ad blocking has been around on desktops since 2006 with AdBlocker Plus, with its initial uptake coming from digital early adopters. But in June of this year the company reported one million Australian users on its books. With an estimate of nearly 60% of web browsing being done on mobile devices today, the potential fallout of ad blocking on mobiles is massive. The PVR (personal video recorder) trend hasn’t done wonders for TV advertising either, but to this point the TV ratings haven’t revealed whether or not an ad has been fast-forwarded through so the impact of consumer control over advertising selection hasn’t been truly measurable. until now! In today’s truly accountable digital ad environment, it is simply a case of ‘no thank you’ in advance – there isn’t even the option to get viewers to pause the fast forward with the use of a compelling visual hook. This i-announcement is tragic news for publishers relying...
Mastering FREE Giveaways in 5 Simple Steps

Mastering FREE Giveaways in 5 Simple Steps

Success in marketing today always starts with something FREE. You can’t just expect your target audience to believe that you know your stuff; you have to give them something for free first to prove it. And it has to do more than just be interesting. Whatever you give away for FREE must have helped someone else make money for their business. Sound simple because it is! But if only it were that easy. The GOOD NEWS about the FREE stuff you give away: 1. Free content for your audience builds trust and establishes credibility with your audience. It gets you in the door with your audience. 2. It starts you off on a positive note – call it an offer of good faith, or good will. 3. It enables you to start a conversation with someone who has opted in download or read your FREE stuff – so you know they are interested in what you have to say. 4. Once the consumer of your FREE stuff has engaged with whatever you gave them, as long as it’s any good, you will have access to them in the future.   The BAD NEWS about the FREE stuff you give away (it’s not so...
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