A Very Happy Story About Social Kindess

I do love a good news story about the social world we live in and I am so excited to share this one about my new favourite thing about living in 2015 – KINDNESS AND OPEN DOORS! And the undertone of the whole story also celebrates another one of my personal faves; AUTHENTICITY!   In my new exploration to uncover ways of maximising exposure for my new book, I had been told to reach out to key influencers to see if they will read it and give it a plug. At first I thought, um…yea, like they are going to want to READ a book from a little heard of author fresh out of the media world in Brisbane, Australia, let alone promote it for me! But how wrong I was…..   It turns out you may as well always give it a shot. A few days ago I reached out to two-time Author, Professional Keynote Speaker and Top 15 Forbes Magazine’s Social Influencer Ted Rubin; one of my most fabulous social mentors from New York. I contacted him via the email address on his website to get a quote for a hashtag presentation I am doing, and then...

Social Media Attacks – Can They Be Flipped for Good?

Luckily social media can save a victim from a plight as quickly as it attacks them. For Sunny Burns it was a simple case of mistaken social identity of the grandest scale in Thailand yesterday that put him in hot water. Sunny suffered the unfortunate fate of looking ever so slightly like the blurry image grabbed from local CCTV footage of suspected terrorist bomber seen at the scene of the crime. Luckily for Sunny, and anyone else ever falsely accused, he can correct the wrongdoing with the very weapon that sentenced him in the first place, by posting a selfie on Instagram of him with the ‘helpful police officers’ who were helping him prove his innocence. But of course, as he reflected there is no way this model and actor would ever have worn a baggy yellow t-shirt like that. Sunny may even secure a few more castings after this stressful scenario. Not all bad after all. In marketing circles, social attacks can often be flipped around to benefit their victims. Check out this highly effective response to a Facebook rant against British Feminine Hygiene company Bodyform to see how it’s done;...
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