Google “Social Marketers are Idiots”….and this comes up

Google “Social Marketers are Idiots”….and this comes up

Ok, so I read an article the other day that caught my attention and then got my heart rate up….it was titled ‘Marketers who rely on social media are poorly trained idiots’. Great title B&T by the way, because it was just soooo clickable! Given that I make a living out of working with businesses around the country to navigate their social currency, AND the fact I will always love traditional media, having spent 22 years working in it (and still working in it), I decided it was worth a read. It linked me to an original article that appeared in the Fin Review – gee it must be serious I thought! But as I kept reading, I couldn’t help wishing I could have some time in a room for a bit of professional banter with the article expert; Professor Ritson, a highly credentialed professor (with some highly impressive authority photos). Ok, so in the AFR article…. drumroll….he says this: “If any marketer comes to me with a social media marketing budget I know they are an idiot, and poorly trained,” A bit harsh, i think, but on I read. So, first of all let me tell you that Ritson has a very impressive academic and...
New Year New Social You – 5 Must-Do’s

New Year New Social You – 5 Must-Do’s

Happy New Year!! I don’t know about you, but it’s been a slower start to my week than usual; I’ve been dusting the sand off my feet, and trying wean myself off my afternoon nap (albeit reluctantly). I am cranking my brain back into action, and as I make the shift from holiday indulgences back into real life; I’ve never been more excited about the year ahead! What does 2016 have in store for me? What opportunities are going to come my way and what challenges will that bring? Well, of course, that will be up to me! It’s never been more important to review my social currency and make sure I’m ready to face the world! Here are my top 5 New Year New Social You must-do’s: GOOGLE CHECK– Google yourself to make sure there is nothing on social media from those long boozy Christmas lunches or New Years celebrations that doesn’t reflect the way you want to be perceived. If there is, you can UNTAG yourself, and also turn on Facebook Timeline review; which allows you to approve anything that goes on your timeline before it appears. Here is a LINK to Facebook’s instructions. Of course posts are still out there on the person’s timeline who posted it; so...
There is an Influencer in Everyone

There is an Influencer in Everyone

The continuous rise of the influencer is my new favourite trend from 2015. While I was preparing my most recent keynote speakers’ series I was researching trends in Influencer Marketing, and I realised how far we had come. Before the internet, our influencers were our news readers, politicians and celebrities; and they could influence buyer behaviour whether they were an expert in the product or service being promoted or not.

Get Excited About Change – A Checklist for Coping

Get Excited About Change – A Checklist for Coping

Yesterday I sat in a really interesting presentation; you know where you find yourself leaning forward and sitting on the front of your seat? Well, this was one of those. I was watching one of Australia’s leading agents of change in Real Estate address a team of property agents about the inevitable change facing their industry.

For me, it was a powerful glimpse into an industry I know well, both as a consultant and as a client. Everything Mark McLeod said to his audience resonated with me, because I’d heard a similar diatribe many times before in the boardrooms of the traditional media organisations I had worked with over the last 25 years. It was that familiar and awakening warning

The Power of Positivity in Social Media

The Power of Positivity in Social Media

We all know that social media has all of this power and influence. I mean, social media IS THE Conversation Currency of today. Just ask your teenager, but if you don’t believe them listen to this: There are 1 Billion people on social media There are 5 Billion Likes a Day 500 Million Tweets are tweeted a day We all know about social media’s negative sides; like how our children have lost the art of communication, how cyber bullies now have a place to thrive, and how we all have so-called friends that aren’t really our friends at all. A 2013 study carried out by Michigan university even said Facebook could actually be making us miserable. It’s not to say that I don’t agree with those implications in at least some ways, but the point for me is that we can’t forget about the good it has done. Surely something as ‘powerful’ and ‘influential’ as social media can be channeled to affect positive change.  Just last week for Mental Health Awareness Week we saw cyberspace buzzing with positive affirmations around the globe. World Mental Health Australia created an initiative on their www.1010.org.au website where users could make a mental health promise for themselves...
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