Who is Wearing the Content Crown Now?

Who is Wearing the Content Crown Now?

On September 16th, iOS9 will be released to the world – enabling apple users to download extensions to block ads on their mobiles. What this means for digital publishers relying on advertising revenue, remains to be seen. But initial reports from the industry aren’t looking great. Ad blocking has been around on desktops since 2006 with AdBlocker Plus, with its initial uptake coming from digital early adopters. But in June of this year the company reported one million Australian users on its books. With an estimate of nearly 60% of web browsing being done on mobile devices today, the potential fallout of ad blocking on mobiles is massive. The PVR (personal video recorder) trend hasn’t done wonders for TV advertising either, but to this point the TV ratings haven’t revealed whether or not an ad has been fast-forwarded through so the impact of consumer control over advertising selection hasn’t been truly measurable. until now! In today’s truly accountable digital ad environment, it is simply a case of ‘no thank you’ in advance – there isn’t even the option to get viewers to pause the fast forward with the use of a compelling visual hook. This i-announcement is tragic news for publishers relying...
Mastering FREE Giveaways in 5 Simple Steps

Mastering FREE Giveaways in 5 Simple Steps

Success in marketing today always starts with something FREE. You can’t just expect your target audience to believe that you know your stuff; you have to give them something for free first to prove it. And it has to do more than just be interesting. Whatever you give away for FREE must have helped someone else make money for their business. Sound simple because it is! But if only it were that easy. The GOOD NEWS about the FREE stuff you give away: 1. Free content for your audience builds trust and establishes credibility with your audience. It gets you in the door with your audience. 2. It starts you off on a positive note – call it an offer of good faith, or good will. 3. It enables you to start a conversation with someone who has opted in download or read your FREE stuff – so you know they are interested in what you have to say. 4. Once the consumer of your FREE stuff has engaged with whatever you gave them, as long as it’s any good, you will have access to them in the future.   The BAD NEWS about the FREE stuff you give away (it’s not so...
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