Apple or the FBI? I think I’ll just be good…..

Apple or the FBI? I think I’ll just be good…..

Ok, so there’s been a lot of hoopla over the last few days about whether or not Apple should create a piece of software that overrides its own security encryptions and allow the FBI to unlock the phone of the Terrorist who killed 14 people and injured 24 in San Bernadino, California in December 2015. Earlier in the week, Apple was directed by Court Order to assist the FBI in their investigations into Terrorist Syed Rizwan Farook’s iPhone by enabling them to unlock his pin code in order to access his private iPhone data. This requires building what Apple refers to as a ‘back door’ to their own security software. At the outset, you’d think ‘sure, of course we should give the FBI what they want, in order to put Farook and his accomplices away for the rest of their lives’. But if only it were that simple…..Apple CEO Tim Cook certainly does not agree, as you can see in the letter he wrote to the public on Tuesday which you can READ HERE if you haven’t already. In short it explains that Apple very much hates and does not condone Terrorism, but it cannot in good conscience create code that could compromise the very...
Has Technology Made Waiting Obsolete?

Has Technology Made Waiting Obsolete?

Has technology made waiting obsolete and what does this mean for our next generation of adults? There’s no more waiting in a checkout line, thanks to self-checkout. No more waiting for a tape to rewind like in the old days, or driving to the shops to buy a CD – just Shazam it and buy it on iTunes. You don’t have to wait to watch your favourite show on TV – just live stream it. Hell, you don’t even have to wait for a coffee because now you can text ahead for it. I did try to think of something we still have to wait for – we still have to wait at the doctor’s office to see the doctor! No, wait a minute, now we can just get a Skype diagnosis for a doctors note by going to www.drsicknote.com.au. We have to wait in traffic, yes, but not really, because satellite technology now warns us where the back-ups are, and diverts us accordingly. So just last week, the annual CES conference took place in Las Vegas, US – it’s where all of the tech gurus from around the world present their innovations for the year. The theme of the minute is VR – virtual reality. And the most...
There is an Influencer in Everyone

There is an Influencer in Everyone

The continuous rise of the influencer is my new favourite trend from 2015. While I was preparing my most recent keynote speakers’ series I was researching trends in Influencer Marketing, and I realised how far we had come. Before the internet, our influencers were our news readers, politicians and celebrities; and they could influence buyer behaviour whether they were an expert in the product or service being promoted or not.

Unfriend? Ad Block? Dislike? It’s a thing!

Unfriend? Ad Block? Dislike? It’s a thing!

Over the last few weeks we’ve seen substantial chatter about how to digitally UN-engage in 2015. iOS9 now lets you block ADS on your phone, Facebook is testing a NOT LIKING something button (which by the way is NOT going to be Dislike!) and this week Fair Work Australia found someone guilty of bullying because they UNFRIENDED a colleague on Facebook. Why the sudden need to be able to cyber-vote with one click? Are we now so used to getting what we want online that we can no longer tolerate what is not absolutely meeting our every need? The jury is out.   I have written recently about iOS9 and ad blocking, and how it presents an interesting conundrum for users; namely if we block ads, it makes our viewing experience more streamlined, but by choosing to block ads, we are also blocking the revenue stream the content providers survive by. The good news? No ads. The bad news? The possibility of no content in the long run.   So let’s have a look at what happens if only the strongest (who can sustain life without advertising revenue) survive. Content providers will have to make money through other streams...
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