Rules of Social Engagement - The Book


Powerful Book To Master Your Content Marketing


Philippa is a consummate professional who gets the digital and social web. Working with her is a joy. Her clients interests are always her priority and making sure they achieve their goals is paramount.

Blogger, Best Selling Author and Forbes #8 Social Media Power Influencer 

<< Prev
Next >>
2017 Global Book Excellence Awards – Business Category 2016 IPPY Bronze Medal
(International Independent Publisher Book Awards)


Philippa Spork is an author, mentor and speaker specialising in Social Content Marketing for small to medium businesses. She is a 2015 B&T Women in Media Digital Finalist with more than twenty years experience working with global and local brands to create marketing solutions to drive sales.

bnt-women Winner 2015 – BandT Women in Media People’s Choice Award
bnt National Digital Finalist of Women in Media 2015
city-north-news Philippa also featured recently in the City North News in Brisbane.
2014 for Philippa Spork was about stepping outside of a comfort zone. After 20 years in traditional media working for PBL Media and Seven West Media, she left the nest in 2012 and went out on her own as a Consultant; mainly to be able to better juggle her 3 busy children with her career, but also to see what else was in store.

In 2014, she was earning more than she ever had before, had flexibility she had only ever dreamed of, but had no solid business plan. She employed a business coach to help and the advice was not what she expected; her coach told her to put herself out there and share her knowledge with the rest of the world – and that what was in her head was of huge value to small to medium businesses who were looking for help to navigate the ever-changing landscape of digital content marketing. These are the businesses of the future; that need help getting out of the start-up gates to thrive.

In September 2014, Philippa put pen to paper to write a book called Rules of Social Engagement, but it wasn’t to be just an ordinary book. It had to give these businesses the tools, knowledge and confidence to create their own digital content themselves; after all, nobody knows their customers and their businesses like they do.

So it was a program; Rules of Social Engagement – consisting of two phases: F.A.M.E.D. and S.T.A.R. – each letter is a step and each step has an editable template to populate for their business.

FAMED is the strategic planning and calendar creation phase of the content management program – in 5 steps

  • FIND your inspiration
  • Authenticate it
  • Map it Out
  • Evaluate
  • Deliver

STAR is the executional phase of the content management program, and it’s about what to say, where to say it and how to say it.

  • Storyteller
  • Targeted
  • Added Value
  • Remembered

Then to accompany the 30,000 word ebook (and book), she converted the program into an easy to navigate 2-Phase e-learning program (sold separately or as a package) that users can do at their own pace. Next step is a mentor program; available worldwide to support businesses throughout the year or for as much or as little as they need.

Read More about Philippa Spork


I hear the same complaints from businesses again and again when it comes to juggling business and marketing in today’s frenetic digital world.

Do any of these sound familiar?

  • Not Enough Time
  • No Idea what to blog, post or share
  • No idea where to blog, post or share it
  • No idea how to tell if its working
  • No control over the process

If so, you are not alone, and don’t worry! Help is here. Rules of Social Engagement has been created especially for you!

Rules of Social Engagement isn’t just a book – it’s a step by step program – consisting of two phases: F.A.M.E.D. (the strategic planning phase) and S.T.A.R. (The executional phase)

Each letter in FAMED and STAR is a step and each step has an editable template to populate for your business. The links to each template along with a variety of useful links and resources are all provided, and available at the click of a mouse.

And if you still need more help after you put the book down, there is an e-learning course and a range of affordable mentor programs to guide you the rest of the way.